Search Engine Optimization: Your visual blueprint™ for effective Internet marketing, 2nd Edition

Chapter 6. Creating Content

An Introduction to Creating Content

Content is the lifeblood of your Web site — it is what visitors use to determine value and what search engines evaluate to rank your Web site. Well-written, original content is essential to the success of your Web site efforts. The quality of your content is directly proportional to how well you are likely to rank in search engines and whether a customer will purchase something from your Web site. Content written for the purposes of search-engine optimization, or SEO, is designed to achieve organic rankings by appealing to the reader and to the search engine. Web sites with keyword-rich, naturally flowing, original content are judged better than Web sites that simply stuff keywords ...