Chapter 2
Selecting Keywords
IN THIS CHAPTER
Selecting proper keyword phrases
Reinforcing versus diluting your site theme
Selecting subject categories
Choosing high-traffic and high-conversion keywords
Optimizing with keywords for natural language-based search
In this chapter, we take that nice long list of keywords discussed in Chapter 1 of this minibook and select the best keywords of the bunch. (If you haven't yet put together such a list, what are you waiting for? Do it now!) In this chapter, you discover what makes a good keyword phrase, especially in terms of a search query (the words you type into the search engine’s Search box). We also explain the deal with subject categories and how they help you choose your keywords. Also, we talk about high-traffic keywords and high-conversion keywords, as well as the difference between the two. After you understand the concept behind using keywords on your website to match search queries, you learn about semantic search (a method by ...
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