Chapter 4
Assigning Keywords to Pages
IN THIS CHAPTER
Knowing what search engines see as keywords
Planning your site’s themes
Creating landing pages that attract and hold visitors
Organizing your site into subject categories
Consolidating themes for maximum ranking value
If you’ve read Chapters 1 through 3 of this minibook, you’ve already done a lot of the prep work for assigning keywords to pages. In this chapter, you use all that research and prep work as we explain how you can assign keywords in a way that helps make your website most accessible to search engines. You want to make it as easy as possible for the search engines to find out what your site is about because the more relevant your site is to a user’s search query, the higher your site is likely to show up in the search results.
Understanding What a Search Engine Sees as Keywords
In this section, we take a step back first and talk about what search engines really see as keywords. When someone enters a search query, ...
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