Chapter 3
Applying Collected Data
IN THIS CHAPTER
Applying best practices to your page construction
Identifying what’s natural for your competitors
Sizing up what engagement objects you need
Building your link equity with a little help from your competitors
Examining how your competitors organize their content
Applying your analysis to help with content siloing
Your real competitors online are the sites that show up at the top of the results whenever someone searches for your keywords (words or phrases that people enter as a search query), not necessarily the big name brand in your industry. So if you want your classic car customization business to rank well in the search engines, for example, you can run searches for your main keywords to see who your competition is.
If you just finished the exercises in Chapters 1 and 2 of this minibook, you should have a spreadsheet full of data ...
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