Chapter 2
Competitive Research Techniques and Tools
IN THIS CHAPTER
Finding out how to equal your high-ranking competitors
Calculating what your site needs to gain high ranking
Running a Page Analyzer
Using Excel to help analyze your competition
Discovering other tools for analyzing your competitors
Diving into SERP research
If you followed our suggestions in Chapter 1 of this minibook, you spent some time finding out who your real competitors are on the web, and you might have discovered that they are quite different from your real-world, brick-and-mortar competitors. You also found out that for each of your main keyword phrases, you probably have a different set of competitors. If you’re starting to feel overwhelmed and thinking that you’ll never be able to compete in such a busy, complicated marketplace, take heart! In this chapter, we show you how to get under the hood of your ...
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