Secret Sauce

2.

Simple

One Central Truth, Easy to Grasp and Picture

The Pope asked Michelangelo: “Tell me the secret to your genius. How have you created the statue of David, the masterpiece of all masterpieces?” Michelangelo answered: “It’s simple. I removed everything that is not David.”¹¹

Complex is easy. Simple is hard.

Here is the first version of a speech sometimes hailed by theater lovers as the greatest speech in any play ever written.

“To be, or not to be, aye there’s the point,

To die, to sleep, is that all? Aye all:

No, to sleep, to dream, aye marry there it goes,”

Here is the final version:

“To be, or not to be, that is the question—

Whether ‘tis ...