NOTES
1. Itamar Simonson and Emanual Rosen, Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information, HarperBusiness, 2014.
2. Ibid.
3. Kit Yarrow, Decoding the New Consumer Mind: How and Why We Shop and Buy, Jossey Bass, 2014, p. 19.
4. Ibid., p. 23.
5. Gary Small, iBrain: Surviving the Technological Alteration of the Modern Mind, William Morrow, 2008.
6. Exalcom Infographic 2016: What happens to an Internet minute.
7. Shlomo Bernatzi with Jonah Lenhrer “The Smarter Screen,” Portfolio, 2015 pp. 12-13.
8. Daniel Bor, The Ravenous Brain: How the Science of Consciousness Explains Our Insatiable Search for Meaning, Basic Books, 2012.
9. Ibid.
10. Caitlin Dewey, “Six in ten of you will share this link without reading ...
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