Sell More Faster

Introduction: Sell More Faster—Why You Need to Read This Book

There are two activities in business, and only two. You are making stuff or you are selling stuff. And no one gets to make stuff if they can't at least sell themselves as someone who can make stuff someone else can sell. So really, there's only one main activity in business, selling stuff. Amos does this activity better than anyone I've worked with. At the end of the day there's a scoreboard and Amos has run up the score in several business categories—focusing on the one main activity. Sell More Faster is your fast track to learning how to sell the stuff you want to make.

—Russell (Russ) Foltz-Smith, artist, mathematician, technician, educator, and serial entrepreneur

In order to survive, every company in the world has to figure out sales. Sales is everything, from who your customer is to your sales process to scaling your team and servicing your customers. There have been hundreds—if not thousands—of books written about different aspects of sales. While books exist for everything from sales philosophy to process and methodologies, there is not a real playbook for startups to figure out how to build a long-term, highly profitable, and efficient sales organization from day one.

I decided to write it.

I've been working in, founding and investing in startups since 1997, always in some sort of sales capacity. My experience over the past two decades has led to dozens of weekly requests to help CEOs, sales leaders, and ...