April 2007
Beginner to intermediate
272 pages
6h 40m
English
book
Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them
by Howard R. Moskowitz - PH.D., Alex Gofman - PH.D.
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Chapter 3. Dialing Up Delicious: Major Discoveries from Vlasic and Prego
So Many Pickles, So Much Opportunity
Let’s now switch from coffee to the world of pickles, that happy product of steeping cucumbers in a brine of salt water, peppers, dill, and all sorts of other flavor-giving ingredients. Pickles are not as glamorous as coffee. To be fair, some people are devoted to pickles and even organize such events as the Annual New York City International Pickle Day Festival.1
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.