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Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them by Alex Gofman - PH.D., Howard R. Moskowitz - PH.D.

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Chapter 3. Dialing Up Delicious: Major Discoveries from Vlasic and Prego

So Many Pickles, So Much Opportunity

Let’s now switch from coffee to the world of pickles, that happy product of steeping cucumbers in a brine of salt water, peppers, dill, and all sorts of other flavor-giving ingredients. Pickles are not as glamorous as coffee. To be fair, some people are devoted to pickles and even organize such events as the Annual New York City International Pickle Day Festival.1

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