Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them

Chapter 3. Dialing Up Delicious: Major Discoveries from Vlasic and Prego

So Many Pickles, So Much Opportunity

Let’s now switch from coffee to the world of pickles, that happy product of steeping cucumbers in a brine of salt water, peppers, dill, and all sorts of other flavor-giving ingredients. Pickles are not as glamorous as coffee. To be fair, some people are devoted to pickles and even organize such events as the Annual New York City International Pickle Day Festival.¹

The Pickle Through Time

The history of pickles is much older than that of coffee. Pickles stretch so far back into antiquity that no definite time has been established for their origin, but they are estimated to be more than 4,000 years old. According to the New York Food ...