April 2007
Beginner to intermediate
272 pages
6h 40m
English
book
Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them
by Howard R. Moskowitz - PH.D., Alex Gofman - PH.D.
Content preview from Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them
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Chapter 6. Rubik’s Cube of Consumer Electronics Innovation
On a recent trip along the New York–Miami route, while skimming through AmericanWay magazine, one of the authors (AG) discovered a couple of short but interesting articles that revealed once again that stream of continuing innovation that creates that hypercompetition so dreaded by companies and countries alike.1
First article:
“Listening Power”
At last count, there were 2,345 types of miniheadphones and ear buds for movable music players, but Sennheiser’s three iPod companions really sing out in a crowd. The PX100 ($60) offers eerily good sound reproduction with deep bass tones that were, well, unheard of a few years back. Ditto the PX200 ($70, shown), with a closed-back design that ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.