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Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them by Alex Gofman - PH.D., Howard R. Moskowitz - PH.D.

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Chapter 8. Mind Genomics: Consumer Mind “on the Shelf”

Think Americans crave ice cream and chocolate candy more than anything else? According to the Crave It! study,1 ice cream and chocolate are joined by BBQ ribs and steak on the list of foods consumers crave. Differences also exist between men and women, along with ever-present variations by geography. Of the foods studied, right behind BBQ ribs and steak, we find potato chips, coffee, and chicken. The data reveals that men crave steak and ribs, whereas women long for chocolate candy and ice cream. Geography gets into the act as well. Northeasterners crave pretzels and pizza, whereas Southeasterners crave cheese and BBQ ribs. It doesn’t stop there. Continuing on this crave-across-the-nation ...

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