April 2007
Beginner to intermediate
272 pages
6h 40m
English
book
Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them
by Howard R. Moskowitz - PH.D., Alex Gofman - PH.D.
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Chapter 8. Mind Genomics: Consumer Mind “on the Shelf”
Think Americans crave ice cream and chocolate candy more than anything else? According to the Crave It! study,1 ice cream and chocolate are joined by BBQ ribs and steak on the list of foods consumers crave. Differences also exist between men and women, along with ever-present variations by geography. Of the foods studied, right behind BBQ ribs and steak, we find potato chips, coffee, and chicken. The data reveals that men crave steak and ribs, whereas women long for chocolate candy and ice cream. Geography gets into the act as well. Northeasterners crave pretzels and pizza, whereas Southeasterners crave cheese and BBQ ribs. It doesn’t stop there. Continuing on this crave-across-the-nation ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.