April 2007
Beginner to intermediate
272 pages
6h 40m
English
book
Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them
by Howard R. Moskowitz - PH.D., Alex Gofman - PH.D.
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Chapter 9. Making the President and Public Communications into “Products”
Many political consultants agree that owning a dog is a virtual prerequisite for the future president. Americans love “First Dogs,” sometimes more than the dog’s owners. From Washington’s Foxhounds to Bush’s Barney, dogs are as traditional as baseball. Twenty-two U.S. presidents have owned purebred dogs, and most shared the White House with them. Some First Dogs even had jobs—the pet Springer Spaniel of Barbara and George H. W. Bush, Millie, authored a book;1 Lyndon Johnson’s Beagles, Him and Her, modeled for Life magazine; and an Airedale Terrier Laddie Boy, owned by U.S. President Warren G. Harding, oversaw presidential meetings from his hand-carved cabinet chair.2
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.