Selling Online 2.0: Migrating from eBay® to Amazon®, craigslist®, and Your Own E-Commerce Website

16 Planning Your Online Presence

If you want to launch your own e-commerce website, you need to have a plan. Without a plan, you’ll end up spinning your wheels and spending more time and money than you need to. Planning is essential to success.

So what do you need to do—and when? That’s what we discuss in this chapter.

Step One: Create Your Plan and Define Your Goals

Call this blatantly obvious, but the first step in planning for an e-commerce website is to create a plan. That’s right, you need to work up a somewhat detailed business plan before you do anything else.

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Learn more about creating a business plan in Chapter 2, “Planning for Selling Success.”

A business plan is essential, as it both provides a roadmap for what you need to ...