16 Planning Your Online Presence
If you want to launch your own e-commerce website, you need to have a plan. Without a plan, you’ll end up spinning your wheels and spending more time and money than you need to. Planning is essential to success.
So what do you need to do—and when? That’s what we discuss in this chapter.
Step One: Create Your Plan and Define Your Goals
Call this blatantly obvious, but the first step in planning for an e-commerce website is to create a plan. That’s right, you need to work up a somewhat detailed business plan before you do anything else.
A business plan is essential, as it both provides a roadmap for what you need to ...