EpilogueBusiness Domination Strategies for a No-Normal® Future: A Contrarian's Guidebook
Premise: No pre-pandemic strategy is worth a cent in a post-pandemic world. There is no “new normal” or “return to normal.” There are only new realities.
After 70 years, conventional strategy is dead, yet we keep inviting it to meetings. Churchill said that “we build our houses and then they build us.”1 He meant that the structures we create often determine how we subsequently act. The gargantuan “superstructures” of intense strategic formulation, originated by Peter Drucker 70 years ago and perpetuated by McKinsey and others, have outlived their usefulness no less than ice boxes and rabbit ear antennas. The race might not ...
Get Sentient Strategy now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
