1. Trust: The Currency of Google

If we could peer into the secret room where Google keeps the computers that rank every website on the Internet, this is what I think we would see (see Figure 1.1).

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Figure 1.1 An illustration of how I believe Google views websites.

Google analyzes unimaginable amounts of data from millions of websites and whittles it down to the 10 to 20 results that are most relevant for your search. As you will soon see, only a few factors ultimately determine the order of search results. But the Big G likes to have all sorts of data available so that it can return relevant web pages for highly specific searches such as why does ...

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