SEO Warrior

On-Page Ranking Factors

Many on-page ranking factors are related to the use of keywords. We’ll cover those first, and then we’ll cover some other factors that are not directly related to keywords.

Keywords in the <title> Tag

Your page titles will show up in the SERPs, so make them concise and relevant. The World Wide Web Consortium (W3C) provides the following recommendations for HTML titles:

Authors should use the TITLE element to identify the contents of a document. Since users often consult documents out of context, authors should provide context-rich titles. Thus, instead of a title such as “Introduction”, which doesn’t provide much contextual background, authors should supply a title such as “Introduction to Medieval Bee-Keeping” instead.

One of the most critical on-page factors, the <title> tag is not to be dismissed. Search engines tend to use the <title> tag text as search results titles. All pages should have unique page titles. All page titles should be crafted wisely, using the most important keywords found in the page copy.

The page title should contain specific keyword phrases to describe the page. Using a company name in the page title by itself can prove ineffective if it is not accompanied by additional text that briefly describes the product, service, or topic being discussed.

Titles in search results

Titles in search results have a maximum length. A long title will not hurt your site, but it may not appear in its entirety in the search results. If you have to use longer ...