November 2009
Beginner
496 pages
13h 46m
English
Content preview from SEO Warrior
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Analyzing Your Competition
You can use many tools to analyze your research data. Many of these tools provide similar information. It is best to use several tools to gauge your competitors. Even Google’s AdWords Keyword Tool is not perfect.
It will take some time for you to find what works and what doesn’t (especially with the free tools). Whatever the case may be, make sure you use several tools before drawing your conclusions. Try out the free tools and see whether you find them to be sufficient.
Historical Analysis
After you know who some of your competitors are, you will be ready to roll up your sleeves and conduct a more in-depth competitor analysis. We’ll start by examining how your competitors got to where there are, by doing some historical research.
The Internet Archive site provides an easy way to see historical website snapshots. You can see how each site evolved over time, in addition to being able to spot ownership changes. Figure 13-9 shows an example.
Note
Web archives do not store entire sites. Nonetheless, they can help you spot significant changes over time (at least when it comes to a website’s home page).
Figure 13-9. Internet archive for “oreilly.com” (1997–2009)
To find historical Whois information, you can use the free Who.Is service at http://www.who.is/. Alternatively, you can use the paid service offered by Domain Tools.
Web Presence and Website Traffic Analysis
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.