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Service Excellence
book

Service Excellence

by Ruth N. Bolton
April 2016
Beginner
207 pages
5h 20m
English
Business Expert Press
Content preview from Service Excellence

CHAPTER 1

A Service-Centered View of the Customer Experience

Business in the 21st century is exciting: every aspect of the marketplace is being transformed. Technology is giving rise to new market opportunities, organizations are shaping and responding to markets in ways that are disruptive and challenging, and customer preferences and behavior are evolving rapidly. Organizations must focus on creating customer experiences that build relationships because they face new competitive pressures in a complex and dynamic marketplace. In this environment, many business experts have adopted a service-centered view because they believe that service, rather than goods, is fundamental to marketplace exchanges. This view has an inherent focus on the customer ...

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Publisher Resources

ISBN: 9781631573729