Skip to Content
Service Excellence
book

Service Excellence

by Ruth N. Bolton
April 2016
Beginner
207 pages
5h 20m
English
Business Expert Press
Content preview from Service Excellence

Index

Abercrombie & Fitch, 159

Accenture, 22

A.C. Nielsen Company, 174

ACSI. See American Customer Satisfaction Index

advertising, 17, 28, 82, 109, 114–115, 126–127, 154, 164

Airbnb, 39

Alibaba, 157

Alibaba.com, 27, 46

ALS Foundation, 32

Amazon.com, Inc., 30, 47, 67, 73, 74, 87

American Customer Satisfaction Index (ACSI), 126

American Express Company, 32

Apple, 154, 165

Apple Watch, 22

Arizona State University, 115

assurance, as service experience, 13

Bebo, 154

benchmarking, 112, 119–120

Better Business Bureau, 143

big data, vi, 22–23, 26–27, 123–125, 151

Birchbox, 48

Blablacar, 39

blogging, 5

Boy Scout popcorn, 74

brand equity, 72–74, 165–168

brand promise, 113, 163, 165

brand/user communities, 30–31

branding and communications, 165–168

business ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Service Excellence in Organizations, Volume I

Service Excellence in Organizations, Volume I

Fiona Urquhart
How to Develop a Great Digital Strategy

How to Develop a Great Digital Strategy

Jeanne W. Ross, Cynthia M. Beath, Ina M. Sebastian
What Successful Project Managers Do

What Successful Project Managers Do

W. Scott Cameron, Jeffrey S. Russell, Edward J. Hoffman, Alexander Laufer

Publisher Resources

ISBN: 9781631573729