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Seven Steps to a Rewarding Transitional Career: Getting Work in a Tough Economy by Richard J. Pinsker

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Step Two:

Create Marketing Tools to Promote Your Brand

Why Clients Need Your Services

In order to fully understand what goes into developing your marketing tools, it's important to know why organizations engage transitional personnel. Remember, transitional positions are those with a specific task or project, for a defined time or performance result.

There are a number of reasons you may be engaged by a client.

  1. You have specific knowledge or skills not available by existing employees.

  2. You can help because your type of talent fills a temporary gap.

  3. You may be required to work on an internally-confidential project.

  4. You may provide specific training mandated by outside authorities.

  5. You have a broader scope (network/contacts) ...

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