Step Four:

The Interview—Presenting Your Brand

Prepare for Your Grand Opening

Your marketing has paid off. It accomplished what it was intended to do—get you in the door to make a face-to-face presentation. There are a number of things to do before your meeting to make this presentation most effective. Let's go through these.

Research. With the Internet, you can easily obtain information about almost any organization. You're looking for clues that might give you an edge in your discussions with whomever you will be meeting. Your research about the organization could reveal:

•  Product or services offered

•  Size (revenues or employees)

•  Location(s)

•  Internet "image"

•  Management bios

•  Years in business

•  Names of current or former ...

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