Step Five:

Know the Value of Your Brand

The highest value associated with your brand will be created from the fact that you were referred by a trusted source. The comments of previous clients about your performance—references—will greatly enhance that value. Be assured that references will be checked! Therefore, it is important you know what people will say about you.

WTSBBWYE: What They Say Better Be What You Expect

Knowing what previous clients think of your work will be invaluable to you during your discussions with prospective clients. It will suggest which previous clients you want to utilize as references, depending on what they have to say about you and the type of service you performed.

If your prospective client takes referencing ...

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