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Seven Steps to a Rewarding Transitional Career: Getting Work in a Tough Economy by Richard J. Pinsker

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Step Seven:

Brand Management

Completing the first Six Steps of developing your brand is just the start; developing a plan of action is the key to success. It all hinges on networking on a continued basis. Let's start managing your brand with the following action item check list.

Action Check List

Action ItemPriorityYour Status
Develop performance accomplishments1 
Identify best-fit work environment1 
Create brand profile1 
Identify market demographics1 
Create and purchase business cards1 
Create Sell Sheet1 
Create and practice 10-second commercial1 
Create generic list of champions1 
Create specific champions' name list1 
Participate in organizations1 
Develop e-mail signature2 
Obtain a domain name2 
Create a web site2 
Obtain a hosting ...

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