Seven Steps to a Rewarding Transitional Career: Getting Work in a Tough Economy

Step Seven:

Brand Management

Completing the first Six Steps of developing your brand is just the start; developing a plan of action is the key to success. It all hinges on networking on a continued basis. Let's start managing your brand with the following action item check list.

Action Check List

Action Item	Priority	Your Status
Develop performance accomplishments	1
Identify best-fit work environment	1
Create brand profile	1
Identify market demographics	1
Create and purchase business cards	1
Create Sell Sheet	1
Create and practice 10-second commercial	1
Create generic list of champions	1
Create specific champions' name list	1
Participate in organizations	1
Develop e-mail signature	2
Obtain a domain name	2
Create a web site	2
Obtain a hosting ...