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Social Word of Mouth Marketing (sWOM)
The Social Consumer: The Who, What, Why, and How Behind Sharing
Social Business: It’s Not Just About Marketing
Legal and Regulatory Issues: Clear and Conspicuous Disclosures
Social Media Policy and Guidelines: The Rules of Engagement
Storytelling: What Do You Say and How Do You Say It
Social Influence: The Power of Persuasion
sWOM on Popular Platforms
Appendix: List of Resources