The Cycle of Innovation

Life is like riding a bicycle. To keep your balance, you must keep moving.

—Albert Einstein

I want to work through an example in order to illustrate the complementary roles of design and engineering. Since they are far enough away from computers to let us check our biases at the door yet still remain relevant, I have chosen to look at mountain bikes.

However, before going down this path I need to clarify something. Despite what is shown in Figure 23, engineering can precede design, and still not contradict anything that I have said thus far. To understand this, we need to make an important distinction. Product engineering, which is what is shown in the figure, is what is done to build the product once it receives a ...

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