Chapter 1

Principle 1: A Positive Marketing Mindset—Managing What’s In-between Your Ears


Tony Robbins, one of the world’s best-known motivational speakers, attributes 80 percent of a person’s success to how he manages his own psychology.

While this statistic isn’t necessarily scientifically proven, my experience in working with organizations looking to increase sales tells me that one of the most serious and common limitations revolves around self-­defeating mindsets to do with marketing or building their business. People are constantly telling themselves that they are “not good enough,” convincing themselves that they don’t deserve ...

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