Chapter 2

Principle 2:Insight—Understanding Your Customers

Introduction

Understanding your customers is the second principle of Smart Marketing. Why second and not first? As we saw in the previous chapter, if you don’t have a positive mindset, then no work you do will be good enough to improve your marketing and sales results. Imagine trying to understand your customers without actually believing in your product or service. It is best to develop a positive mindset first, and then move on to understanding your customers with that powerful mindset. You’ll approach the search for opportunities for your business with an open mind that way.

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