Chapter 6

Principle 6 (Part One): Selling—Like It or Not,You Are in Sales

Introduction

Thus far in this book, we have discussed ways of getting your mindset ready, understanding your market and customers, and ways to communicate the value of your product or service so that prospects understand it and see the value in it. You have also put together a plan to attract prospects. But just before you go out and try to close deals with these prospects, you need to have a game plan of how you will maximize your efforts in order to sell much more than you ever thought possible.

Perhaps, you are a veteran and have been selling for years, in which case ...

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