Chapter 8

Principle 7: Productivity—Maximizing Your Marketing Productivity

Introduction

We have gone through a lot of marketing and sales concepts in this book thus far. This chapter is about reaching your potential in marketing by developing yourself and overcoming any of the other elements that could be holding you back.

We’ll first review the ways you must develop as a marketer in order for you to achieve best marketing and sales results. Some of them might be obvious, but many of us overlook them in our development and get stuck without knowing what to do. To achieve great things, you must be armed with the right knowledge and skills.

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