O'Reilly logo

Smart Marketing by Ahmed Akber

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Introduction

Why I Wrote This Book

When I left my nearly 10-year career with marketing and sales-driven organizations, I thought I knew more than the average person about how to market and sell something. I had worked on some of the biggest brands, presented in front of some of the most senior people, worked with multimillion-dollar budgets, and launched million-dollar products.

So, when I left to start my own business, that’s what I thought I would sell: marketing and sales strategy consulting! Rolls off the tongue, doesn’t it? I basically wanted to help organizations to become more competitive. So, I went out and tried to sell the idea.

When I first started, I remember setting up nearly a hundred meetings over a few months. In each meeting, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required