References

Beckwith, H. 2012. Selling the Invisible: A Field Guide to Modern Marketing. New York: Grand Central Publishing. http://www.amazon.com/Selling-Invisible-Field-Modern-Marketing/dp/0446672319

Cabane, O.F. 2013. The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism. New York: Portfolio. http://www.amazon.com/The-Charisma-Myth-Personal-Magnetism/dp/1591845947

Dixon, M., and B. Adamson. 2011. The Challenger Sale: Taking Control of the Customer Conversation. London, England: Portfolio. http://www.amazon.com/The-Challenger-Sale-Customer-Conversation/dp/1591844355

Ferriss, T. 2007. The 4-Hour Work Week: Escape 9-5, Live Anywhere, and Join the New Rich. New York: Crown Publishers.

Glei, J.K. 2013. Manage Your Day-to-Day: ...

Get Smart Marketing now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.