March 2010
Intermediate to advanced
224 pages
5h 24m
English
book
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
by Jagmohan Raju, Z. John Zhang
Content preview from Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
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Index
A
Accenture, 188
advertising “pay if it works” pricing, 187–188
aggressive hospitality, 34
Airbus, 7–8
Aitchinson, Duncan, 187
Aldi, 127
aligning interests of buyers and sellers, 188–190
Allen, Paul, 120
Amazon.com
price discrimination, 131
Prime program, 146–147
Subscribe & Save program, 139–147, 204
American Express, Centurion, 162
American Girl, 172
analyzing marketing profitability, 147–149
anchor pricing, 34
The Art of War (Tzu), 59, 61, 77
AstraZeneca, 182
AT&T, 133
attorneys, personal injury, 189
auctions
Dutch auctions, 112–114
English auctions, 113
sealed bids, 114
Vickrey auctions, 114
automatic markdowns
advantages of, 102–105
Bin Ends case study, 110
Dutch auctions, 112–114
Filene’s Basement case study, ...
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