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Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability by Z. John Zhang, Jagmohan Raju

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Index

A

Accenture, 188

advertising “pay if it works” pricing, 187–188

aggressive hospitality, 34

Airbus, 7–8

Aitchinson, Duncan, 187

Aldi, 127

aligning interests of buyers and sellers, 188–190

Allen, Paul, 120

Amazon.com

price discrimination, 131

Prime program, 146–147

Subscribe & Save program, 139–147, 204

American Express, Centurion, 162

American Girl, 172

analyzing marketing profitability, 147–149

anchor pricing, 34

Apple, 90, 169, 172

The Art of War (Tzu), 59, 61, 77

AstraZeneca, 182

AT&T, 133

attorneys, personal injury, 189

auctions

Dutch auctions, 112–114

English auctions, 113

sealed bids, 114

Vickrey auctions, 114

automatic markdowns

advantages of, 102–105

Bin Ends case study, 110

Dutch auctions, 112–114

Filene’s Basement case study, ...

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