PART IIWorking better together

Cooperation is defined as ‘the process of working together for a common purpose or benefit’. I like this definition as it implies that we are all clear about the reason we are doing what we are doing — that is, that we are clear about our why.

Successful cooperation relies on asking yourself a number of questions. Productive cooperation always comes from considering first why, then what, who, when and in some cases where (see figure I).

Considering these questions every time you work with others on a project, call a meeting, delegate work, send an email or even interrupt someone will generate more constructive thinking and more productive interaction.

Simon Sinek, in his book Start with Why, makes the case that ‘Why?’ is the most important question for any leader who wants to motivate and inspire a team. First clarify, then communicate a clear purpose. It makes sense. We are more likely to buy into a vision, and work hard to achieve it, if we understand why we are doing it.

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