CHAPTER 11 Promotional
Make a persuasive pitch with words and pictures.
Key Concepts
- Script writing
- Teleprompter
- Three-point lighting
- Piece-to-camera
- Cutaway shots
- Live photos
- Advanced filmmaking
Online Videos
- Personal appeal—online instructor pitch
- Promoting a business—pottery-making lessons
Mini Tutorial
- Aspect ratios
- Filming with an anamorphic lens
Exercise
- Film a scripted “piece-to-camera” clip
Figure 11.1 A promotional video is a highly visual sales pitch that can be used to market products, ser vices, and shops.
Online Videos
Watch the videos for this chapter at www.SmartFilmBook.com.
Goal
Marketing yourself or your business in video can ...
Get Smartphone Video Storytelling now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
