Chapter Five
1 Jarvis, J. “Rupert Murdoch's Pathetic Paywall.” Guardian, Mar. 26, 2010. http://www.guardian.co.uk/commentisfree/2010/mar/26/rupert-murdoch-pathetic-paywall.
2 Gunn, A. “Amazon Cuts Publishers Out of the Mix, Makes Deals with Writers.” PCWorld, Oct. 18, 2011. http://www.pcworld.com/businesscenter/article/242095/amazon_cuts_publishers_out_of_the_mix_makes_deals_with_writers.html.
3 Hutchinson, A. “Human Resources: The Job You Didn't Even Know You Had.” Walrus, Mar. 2009, pp. 15–16.
4 von Ahn, L. NOVA ScienceNow, season 4, episode 1, June 30, 2009. (Television program.)
5 Levine, R., Locke, C., Searls, D., and Weinberger, D. The Cluetrain Manifesto. New York: Perseus Books, 2000, p. 5.
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