Social Content-Marketing Predictions from a Strategic Planning Perspective

After combing through scores of predictions on what will happen with social media, the following is clear. Social media and content marketing will be more about honing strategies, leveraging big data, hosting microvideos, and getting serious about ROI. But how can we distill from these predictions a manageable set of planning inputs to our operating budgets?

To begin, let’s consider what impacts the planning process. Many of the predictions relate to strategy development across marketing, advertising, and brand development. Other predictions cover the environment as it relates to user expectations, media ecosystems, and changes to expect in our operating infrastructures. ...

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