Social CRM For Dummies

Part II

Building Your Social CRM Strategy

In this part…

Part II is where you start figuring out how to apply social CRM ideas to your business. You find tips for choosing a person to lead your social CRM initiatives. You find guides for handling the changes social CRM will bring to key groups within your business: marketing, sales, and customer service. We also take you on a whirlwind tour of social media platforms and tools. This tour can help you understand what's available beyond Facebook and Twitter and what social sites might be a good fit for your business's social CRM strategy. In addition to social media sites themselves, you learn how social CRM can help you create or improve your customer loyalty program and how social CRM enables you to reach out to customers on mobile devices.