Part II

The Social Leader In Action

In part 1 we discussed how the Social Age is upon us, driven by forces and defining features that stem from a world knit together by the complexities of global interdependence and cheap, massive, and distributed social communications infrastructure.


FIGURE Part 2 Social Age

This new Social Age has ushered in a shift in organizations; rather than being a traditional hierarchy, they are moving toward a flatter, community-based structure. At the same time, the leadership approach is shifting from that of a general to that of a mayor. Social Leadership is defined by five tenets that interact dynamically.


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