3. Whose Comments Are We Interested In?

All opinions are not equal. Some are a very great deal more robust, sophisticated, and well supported in logic and argument than others.

—Douglas Adams, The Salmon of Doubt [1]

Up to this point, we have concerned ourselves with what data to analyze while ensuring that what we selected is germane to our topic. In this chapter, we explore how important it is to determine whose comments we are interested in. A few examples are as follows:

Image If we are interested in getting objective feedback on a product from a specific company, we might want to make sure that we can identify or exclude this company’s employees ...

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