December 2015
Beginner to intermediate
350 pages
7h 19m
English
book
Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media
by Matthew Ganis, Avinash Kohirkar
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11. The Enterprise Social Network
This is the end of business as usual.
—Brian Solis, Principal at Altimeter Group [1]
An enterprise social network (ESN) is an internal, private social network used to assist communication within a business [2]. As the number of companies investing in ESNs grows, employees are discovering more and more ways to conduct business on the ESNs.
IDC expects the worldwide enterprise social networks market revenue to grow from $1.46 billion in 2014 to $3.5 billion by 2019, representing a compound annual growth rate (CAGR) of 19.1%[3].
In Chapter 6, we described domain of analysis as an important dimension of social media analytics. We broadly divide this domain into internal and external. A majority of our discussion ...
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