© Alex Gonçalves 2017

Alex Gonçalves, Social Media Analytics Strategy, https://doi.org/10.1007/978-1-4842-3102-9_19

19. The Future of Social Media Analytics

What Can We Expect And How Can We Prepare For It?

Alex Gonçalves

(1)Las Vegas, Nevada, USA

In conclusion to our studies in this book, let’s put together a few key points from the innovative concepts we have touched upon, and that were mentioned during interviews, to look into the future and project some possibilities.

What is coming up for social media analytics? How can we prepare and invest our time and resources toward making the best out of it? How can we push ourselves into the future and be part of the movement in innovation and disruption?

Naturally, this part of our conversation is very ...

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