© Alex Gonçalves 2017
Alex Gonçalves, Social Media Analytics Strategy, https://doi.org/10.1007/978-1-4842-3102-9_3
Alex Gonçalves1
(1)Las Vegas, Nevada, USA
Luis Madureira has a brilliant career in competitive intelligence and strategy. He is a thinker, a visionary, and an executive who takes theory into practice, and not only validates his innovative methods and his science, but also generates immense success for his clients and partners.
I met Luis when he was heading global competitive intelligence as a partner of OgilvyRED, based in Lisbon, Portugal. I was working with Ogilvy on social analytics at the time, from the platform vendor side, ...
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