© Alex Gonçalves 2017

Alex Gonçalves, Social Media Analytics Strategy, https://doi.org/10.1007/978-1-4842-3102-9_6

6. Alexander and Frederik Peiniger

Founders of quintly Inc.

Alex Gonçalves

(1)Las Vegas, Nevada, USA

In 2010, Alexander and Frederik Peiniger created the first version of what would later become quintly Inc. Working in digital marketing, and facing the hard work of tracking social media analytics manually for clients, they built a technology that would automate that process.

Their journey from there, with the growth of quintly as a company and as a technology, was filled with challenges on the technical and business aspects of developing and running a social analytics platform. The experience they acquired and their vision of the social ...

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