Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and offline communities. It provides a start point because one of the biggest issues for small businesses is where to start. I have talked to so many business practitioners who don’t like the idea of social media. Often, they say: “We can’t do that because of the legal implications! Or, “We will have to employ more people and we don’t have the resources.”

What they are really saying is: Where do we start? This book provides a framework to start. It is not resource intensive or nowhere is it a legal framework. But it is a framework to guide your strategy and implementation. ...

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