Table of Contents
First Source: Function—Shared Meaning and Objective
Second Source: Emotion and Your brand Loves Me
Third Source: Self-Oriented Actualization
Fourth Source: Personal and Social Engagement
Fifth Source: Collective Relationships
Chapter 2 The Importance of Social Media Branding
What is a Social Media Community?
Get Social Media Branding For Small Business now with the O’Reilly learning platform.
O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.