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Table of Contents
Power And Validity
Chapter 1 Why, What, and How?
First Source: Function—Shared Meaning and Objective
Second Source: Emotion and Your brand Loves Me
Third Source: Self-Oriented Actualization
Fourth Source: Personal and Social Engagement
Fifth Source: Collective Relationships
Chapter 2 The Importance of Social Media Branding
Brand as App
What is a Social Media Community?
The Social Media Brand and Your Brand