CHAPTER 3

Source 1: Functional Social Media Brand

While experiencing and sharing your brand in social media such as Facebook or Twitter, customers tend to recognize its benefits, particularly in terms of service functionality. Customers come into contact with the brand to solve problems, send inquires or search for information. Customers also expect your brand to be convenient, accessible, and responsive to their needs.

Functional-Source

What is the role of the brand in the enablement of customer objectives?

They would like to evaluate offers before making a purchase decision, and that appears to be the essential part of its consumption in social media. Additionally, customers are interested in getting access to a brand’s special deals and ...

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