5 Social Media in Advertising and Marketing
The lack of both consistency and transparency has limited organic influencer marketing’s value to advertisers, hamstrung its growth, and obfuscated its true ROI.
– The Association of National Advertisers (ANA, @ANAmarketers, 2022, para. 2)
The heavy spending on Facebook comes even as leading party officials have raised alarms about the site’s role in American democracy.
– Shane Goldmacher & Quoctrung Bui (@nytimes, 2019)
The steep rise in influencer marketing boosted a need for industry measurement guidelines.
The Association of National Advertisers (see Table 5.1) highlighted the persistent problem: “The lack of both consistency and transparency has limited ...
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