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Social Media Design For Dummies by David LaFontaine, Janine Warner

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Chapter 7

Channeling Your Look on YouTube

In This Chapter

• You need to put some thought into your YouTube channel design.

• Check out unique YouTube channel designs.

• Create a custom YouTube channel that reflects you.

• Lure viewers into watching your videos with a custom thumbnail.

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YouTube has grown into a global giant, and the name itself has become shorthand when referring to video on the web. From its launch in 2005, to its acquisition by Google, to its lofty ranking today as the world’s #2 search engine, YouTube has become the default place users around the world turn to when looking for Internet video. Figure 7-1 shows how one company uses YouTube.

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Figure 7-1

In this chapter, we help you understand all the other ingredients that go into crafting your own hit Internet TV channel, such as how to write the kind of description of your videos that entices viewers to subscribe, what kind of trailer you should have to greet visitors to your channel’s home page, and how to choose the right thumbnail image to lure viewers into clicking to watch your videos.

iconontheweb.ai

We provide a template for you to create your YouTube channel art. You can find it at www.digitalfamily.com/social.

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