Introduction

First, let me get your attention:

“One in four people globally use social networks and by 2020, there will be more than six devices per person in the world.” (Knezevich 2014)

If you work for a business (for-profit, nonprofit, education, or faith based), you now work for a media publishing business because every business now uses social media. That is why this book is important to you, your reputation, your career, and your business.

This book is about your future and your reputation. It is about one simple word: trust

It is about your rights as a consumer to know when a post on a social media platform is an “advertisement” or a true testimonial. It is also about knowing whether a post that sounds so favorable is by a consumer who ...

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