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Chapter 1 The Social, Digital, and Mobile Landscape
Chapter 2 Defining Social Media
Chapter 3 Defining Ethics
Chapter 4 Why This Book Is Necessary: The Evidence
Chapter 5 Why We Need Ethics Policies and Guidelines
Chapter 6 The Federal Trade Commission Steps In
Chapter 7 How to Create a Social Media Policy: What to Consider
Chapter 8 Steps to Create a Social Media Ethics Policy
Chapter 9 The Legal Backlash
Chapter 10 Emerging/Future Issues
Chapter 11 What You Can Do to Make a Difference
Chapter 12 Sample Social Media Ethics Policies
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